How we collectively decide what videos earn millions of clicks is so bizarre. A year ago, an obnoxious, incoherent teenager yelled, "Cash me ousside, how bah dah?" on Dr. Phil. She now has over 10-million followers on Instagram.
The thing about Oklahoma State head football coach Mike Gundy: He unknowingly mastered social media before we all understood its potential. In the information age, regardless of the body of work, the lasting memory of someone or something can be summarized in a single video clip.
For head football coach Jim Mora, who won over a 160 games in his professional career, it's "Playoffs!?"
Or a hall of fame point guard Allen Iverson and "Practice."
Then of course, almost 10 years ago, Mike Gundy let loose with, "I'm a man, I'm 40!"
They were all pioneers of viral video before it really existed. And at a time now where national exposure is so invaluable, Coach Gundy has been, well, viral.
"What I think I found is when you're relaxed; we have a terrific social media/media relations department," said Gundy Friday on ESPN's "First Take."
"And we do a lot of thinking in finding ways to sell our brand."
It's not as a simple as you can think. People try to force funny moments all the time for attention. Which is just it. The ones that appear to be the most successful aren't trying.
Statistically, Gundy's career sky rocketed in the time after his now legendary rant.
And thanks to a promising veteran team, and his shameless mullet, OSU could go to greater heights this fall.
"I have a 15-year-old and a 12-year-old at home," said Gundy late Thursday on ESPN's "Sportscenter."
"I have a 20-year-old in college. You spend enough time with them, you know that [social media] is important. All you have to do is watch [the kids.]"